Harga, Pelayanan, dan Promosi Terhadap Keputusan Pembelian Pelanggan
نویسندگان
چکیده

 This study aims to determine the effect of price, service, and promotion on customer purchasing decisions at PT. Tirtasari Pure Source. research method is Quantitative. The population this 118 customers. Data will be analyzed by validity test, classical assumption hypothesis test. results showed that price has a negative significant influence decisions. Service positive Purchasing Decisions. Promotion Purchase Decision. Simultaneously Price, have Decisions.
 Keywords: Decision, Service, Promotion
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ژورنال
عنوان ژورنال: Journal of Management and Bussines (JOMB)
سال: 2023
ISSN: ['2656-8918', '2684-8317']
DOI: https://doi.org/10.31539/jomb.v5i1.6298